WILDLY ROOTED

OBJECTIVE

To create a brand identity presence for a wellness company on a mission to create clean, high quality and natural products that help support one’s body.

SERVICES

Art Direction, Brand Strategy, Brand Identity, Messaging, Collateral Design, Packaging, Website Design/Dev, Photography, Product Styling, Social Media, Content Creation

Check out our website redesign here!

BRANDING SOLUTIONS

Formally known as The Elderberry Syrup Lady, it was time for this brand to have a massive refresh. We started with a name change to help support this brands future goals of offering more than elderberry products and as a result Wildly Rooted was born. Analyzing the space and their competitors, we really wanted this brand to stand out and be a leader in this space. After lots of research, we decided to create a bright, fun vibrant brand that is also reflective of the owner’s personality.

PACKAGING SOLUTIONS

Throughout the the many strategy sessions we conducted, we noticed one thing in particular - all competitors were sticking to an 'apothecary like' look and feel. While we also love this, it became clear that there was an opportunity to stand out and create something truly unique. This resulted in packaging that is fun, bold, colorful, vibrant and very much in line with the brand identity.

We carried this strategy and execution through to each additional deliverable and continue to support the brand as it forges forward toward its goal of creating high quality products without utilizing fillers and preservatives.

SOCIAL MEDIA

Social media is a powerful platform helping brands establish an emotional connection with its audience. With Wildly Rooted, we wanted to capture and create content (a mix of graphics, short format videos, and professional imagery) foucsed on creating value. By gearing our content towards certain strategic pillars such as education, we have and continue to help strengthen the Wildly Rooted community through engagement.