CHARLOTTE BORN
STRATEGY-DRIVEN
CREATIVE LED

We’re a Charlotte-based creative marketing agency turning hospitality, retail and real estate businessess into beautiful, authentic brand experiences.

NiceDay was founded on the belief that work doesn’t have to be a grind—especially when you love what you do (and we love what we do!). 

We are a team of brand & marketing specialists creating mouth-watering, head-turning, scroll-stopping experiences through:

  1. Best-in-class creative, strategy, design & storytelling

  2. Personable ongoing partnership & collaboration

  3. Genuine passion, curiosity & expertise

OUR BELIEFS

OUR BELIEFS

IT’S NOT JUST AESTHETIC—IT’S ESSENTIAL

We’re creatives at heart. To us, beautiful design & effective storytelling aren’t just aesthetic–they’re essential. Especially for brands hoping to stand out.

Branding has the power to inspire people & build communities, and the best brands seamlessly blend creative & strategy to make cohesive, multi-sensory experiences people crave. And that means that beautiful design & effective storytelling aren’t just aesthetic—they’re essential.

We’re serious about our work… and that’s about where serious stops.

WHAT WE DO

WHAT WE DO

  • Humanizing Your Business: Where strategy meets creativity; your brand, reimagined.


    Brand Strategy . Naming . Brand Architecture . Placemaking . Visual Brand Identity . Brand Voice & Messaging

  • Design That Narrates: Innovative designs and meaningful interactions that resonate and build trust.

    Website Design & Development . Collateral Design . Packaging & Merchandise Design . Signage

  • Content That Captivates: Dynamic strategies that engage, entertain, inform and convert.

    Social Media Marketing . Email marketing . Public Relations . Influencer Marketing . Brand Events, Campaigns & Activations . Photography & Videography

WHERE WE THRIVE

WHERE WE THRIVE

HOSPITALITY, RETAIL & REAL ESTATE

We bring hospitality, retail & real estate concepts to life, creating authentic brands that align with your vision & resonate with your guests. We are millennials and gen z-ers who love great food, great drinks & great experiences. And we love creating those experiences for businesses we believe in.

MEET THE LEADERSHIP TEAM

BLANDINE MATHIEU
Creative Director

DANIEL GIBSON
Managing Director