CHILITO
// OBJECTIVE
To breathe new life into a brand identity for a pop-up turned brick and mortar sensation serving tacos y más to the masses.
// SERVICES
Art Direction
Brand Strategy
Brand Identity
Collateral Design
Packaging
ORIGINAL LOGO
The original Chilito logo (pictured to the left), was extremely practical and served its purpose during the early pop-up days. With an eye on their future growth, we kept the same Chilito font but simplified the logo structure so that there was more of an emphasis on the typographic treatment- an element of the brand identity that had resonated with customers since day one.
// SOLUTION
As we developed the Chilito brand identity, we drew much inspiration from the fun and playful yet passionate and sincere founders. With Los Angeles, California roots and a love for grunge vibes, we established a bright color palette, and fun illustrations that represented the hip LA culture and the key ingredients their delicious food was made from.
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Photography & Product Styling
Rookie.