FreshBulb is a collaborative, community-led program that gets farm-fresh, local produce into the hands of those who want and need it. They believe that everyone is entitled to fresh, healthy, nutritious foods, and are working to build a more equitable, sustainable food system in Charlotte that’s better for the community and the environment.

They source and curate healthy, wholesome FreshBulb boxes, filled with a mix of fruits, veggies and fresh kitchen staples and distribute them, for free at weekly pop-up markets in Charlotte’s food-insecure neighborhoods.

Our goal was to develop a cohesive visual and educationally forward brand story and aesthetic to support their mission.