POSTED 12/15/25
Manager of Social Media
ROLE OVERVIEW
Type: Contract-to-Hire (90 Days) with opportunity to transition to Full-Time (This role will begin as a 90-day contract-to-hire period to ensure strong mutual alignment before transitioning to a full-time position.)
The Social Media Manager at NiceDay is a strategic leader, creative partner, and department builder. This role goes beyond day-to-day execution—it's about shaping the vision, standards, and future of our social media department while empowering a growing team to do their best work.
As the go-to resource for Social Media Coordinators, you’ll provide clarity, mentorship, and direction—ensuring every account delivers thoughtful, high-quality, on-brand content that drives results. You’ll lead social strategy across clients, oversee content quality, and serve as a trusted voice in client conversations, presentations, and planning.
Equally important, this role is responsible for growth: evolving processes, introducing new tools and technologies, strengthening client relationships, and positioning NiceDay as a leader in the social media space. We’re looking for someone who thinks beyond today’s deliverables—someone who brings thought leadership, pushes creative boundaries, and helps scale a department that stays relevant, innovative, and impactful.
This is a hands-on leadership role for someone who thrives at the intersection of strategy, creativity, people management, and progress.
TEAM OVERSIGHT
Serve as the go-to resource for Social Media Coordinators, ensuring each has clarity, confidence, and support
Lead weekly social team check-ins to review upcoming content, provide strategic direction, and help resolve blockers
Stay in the know on all client accounts—offering feedback, spotting trends, and tracking team bandwidth
Leading/building Social Media Strategy deck with Social Media Coordinators and presenting
Stay in the know of the latest tools and resources in the field and have team implement these new tools when applicable- EX. Sora, Chat GPT, DJI, other
Attending client meetings
Review and approve (or provide feedback on) all content calendars before they are submitted to clients
Ensure all social content aligns with approved strategy, brand voice, and overall campaign/brand direction
Leading/building Social Media Strategy decks and presenting
Help inspire new creative ideas for content, partnerships, and platform growth
Understanding scopes of work for all accounts
CONTENT QUALITY &
BRAND CONSISTENCY
Lead onboarding and training for all new Social Media Coordinators- introducing NiceDay’s tools, tone, processes, and expectations.
Shadow new hires on initial account work to ensure consistency, accuracy, and creative quality.
Provide ongoing mentorship and constructive feedback through 1:1s, performance check-ins, and growth conversations.
Identify skill gaps and recommend professional development opportunities for the team.
Build and maintain a strong, vetted network of freelance creators, influencers, and social talent, ensuring NiceDay always has access to the right people as team needs, client scopes, and creative demands evolve.
TRAINING + ONBOARDING + TALENT DEVELOPMENT
Collaborate with coordinators to ensure alignment on client goals, performance metrics, and deliverables.
Continuously refine systems and processes to improve team efficiency, communication, and output.
Explore and integrate new technologies and platforms to enhance creative production and analytics.
Collaborate with the Creative Director for feedback and alignment on visual direction and campaign concepts.
Maintain consistent communication with the leadership team- sharing insights, challenges, and department progress.
PROCESS, SYSTEMS & CROSS-DEPARTMENT COLLABORATION
Partner with the Managing Director and Creative Director to identify opportunities to expand scopes, increase client retention, and grow department revenue.
Support business development efforts by contributing social media insights, strategies, and proposals during new business pitches.
Serve as a thought leader internally and externally- sharing insights on social trends, platform updates, and cultural movements that impact client growth.
Monitor account performance across the portfolio, identifying opportunities to optimize content, increase ROI, and deliver measurable results.
DEPARTMENT GROWTH, CLIENT RETENTION & REVENUE IMPACT
WHAT SUCCESS LOOKS LIKE
The social media team feels empowered, aligned, and consistently produces high-quality, innovative and on-brand content.
Client feedback is consistently positive, with minimal revisions and measurable performance improvements.
The social department runs smoothly- processes are efficient, communication is clear, and output is best-in-class.
The department grows in visibility, innovation, and revenue contribution.
NiceDay becomes known as the leader in social media storytelling within the region.
QUALIFICATIONS
5–7 years of experience in social media marketing or digital content creation (agency experience preferred).
2+ years of experience managing teams or leading creative/ social departments.
Strong understanding of social media strategy, content creation, analytics, and storytelling.
Excellent leadership, communication, and client presentation skills.
Proficiency in social tools such as Meta Business Suite, Later, Sprout Social or similar and familiarity with AI tools.
Passion for building teams, systems, and creative cultures.