POSTED 6/17/26

Social Media Coordinator

(Charlotte, NC)

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ROLE OVERVIEW

Type: Contract to hire

Location: Hybrid; must be based in the Charlotte area

In-office expectation: At least 1 day per week

Application: Email your resume and portfolio to hello@nicedayahead.com

The Social Media Coordinator for Charlotte is a content-first role for someone with a strong eye, strong instincts, and a clear understanding of how to bring places, brands, and experiences to life online.

This role is focused heavily on photography, short-form video, visual storytelling, and day-to-day social media execution. You’ll help capture content on-site, manage content calendars, schedule and publish posts, engage in community management online, support client reporting, and bring a creative point of view to the accounts you support.

This is a strong fit for someone who can work independently while staying aligned with NiceDay’s systems, standards, and processes. While much of the work can happen remotely, we’re ideally looking for someone who’s comfortable coming into the office 1–3 days a week to stay closely connected to the team and the pace of the work.

We’re looking for someone who understands social media as both a creative channel and a marketing tool. Someone who can capture the life of a place, tell a clear story through visuals, and keep the details organized from shoot planning to posting.

This role reports to the Social Media Director at NiceDay.

About NiceDay

NiceDay is a brand and place advisory working with commercial real estate and hospitality leaders across the Southeast. We help shape the strategy behind distinct, culturally relevant brands, experiences and communities, and then bring them to market with intention through brand marketing, social media, PR and earned influence. We make brands and places people love on purpose.

CONTENT CREATION & VISUAL STORYTELLING

  • Capture high-quality photo and video content for social media platforms across Reels, Stories and other organic social channels

  • Create content that brings real estate, hospitality and lifestyle brands to life online

  • Build shot lists in advance of content shoots with a clear understanding of client goals, content needs and brand direction

  • Lead and execute on-site content shoots approximately 1–2 times per month

  • Edit short-form video content using tools such as CapCut, Adobe Creative Cloud or similar platforms

  • Stay current on content trends, editing styles, platform behavior and creative tools

  • Maintain organized photo and video libraries for ongoing client use

  • Coordinate graphic design requests by developing clear creative briefs, communicating content needs and managing timelines and feedback with designers

SOCIAL MEDIA MANAGEMENT & EXECUTION

  • Manage social media content calendars, including advance planning, scheduling, and publishing content

  • Write and optimize captions, hashtags, hooks, posting formats, and cover images

  • Ensure all content aligns with approved brand voice, visual direction, and client expectations

  • Monitor comments, tags, messages, and engagement opportunities while supporting timely, brand-appropriate community management

  • Identify user-generated content opportunities and relevant local engagement moments

  • Maintain consistent posting and account activity across platforms

CLIENT COORDINATION & REPORTING

  • Participate in bi-monthly or monthly client strategy calls, depending on account needs

  • Be available during standard business hours for client calls, content planning, and occasional events, with flexibility for limited evening or weekend work based on client needs

  • Comfort attending occasional evening or weekend events for content capture

  • Support the creation of client-facing agendas, content plans, strategy decks, and performance reports

  • Present or speak to organic social performance metrics with confidence and clarity

  • Communicate professionally with clients, internal team members, and creative partners

  • Flag content opportunities, account needs, and performance trends to the broader NiceDay team

PROCESS, TOOLS & TEAM INTEGRATION

  • Work within NiceDay’s established systems, processes, timelines, and communication standards

  • Stay organized across multiple deadlines, content needs, and client deliverables

  • Experience with collaborative tools such as Slack, ClickUp, and Canva preferred

QUALIFICATIONS

  • 2+ years of experience in social media content creation, social media marketing, or digital content production

  • Photography experience preferred, with a portfolio demonstrating strong visual storytelling ability

  • Strong short-form video capture, editing, and organic social content management experience

  • Familiarity with Instagram, TikTok, Facebook, Reels, Stories, and platform-native content formats

  • Understanding of organic social performance metrics

  • Strong communication, organization, and time management skills

  • Ability to work independently while staying aligned with team processes

  • Must be based in the Charlotte area

NICE-TO-HAVE

  • Experience with real estate, hospitality, retail, lifestyle brands

  • Experience using Adobe Creative Cloud, CapCut, DJI equipment, microphones, or other content capture tools

  • Experience with Meta Business Suite, Later, Sprout Social, or similar scheduling and analytics platforms

  • Basic understanding of client reporting and presentation-building

Apply for the role!

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