POSTED 5/12/26
Social Media Coordinator
(Raleigh-Durham, NC)
ROLE OVERVIEW
Type: Contract
Location: Fully remote; must be based in the Raleigh-Durham area
Application: Email your resume and portfolio to hello@nicedayahead.com
The Raleigh-Durham-based Social Media Coordinator role is a content-first role for someone with a strong eye, strong instincts and a clear understanding of how to bring places, brands and experiences to life online.
This role is focused heavily on photography, short-form video, visual storytelling and day-to-day social media execution. You’ll help capture content on-site, manage content calendars, schedule and publish posts, engage in community management online, support client reporting and bring a creative point of view to the accounts you support.
This is a strong fit for someone who can work independently while staying closely connected to NiceDay’s systems, standards, and team process. You’ll be remote, but integrated into our workflow — leading client calls, following established processes, using shared tools and helping deliver thoughtful, on-brand work for clients.
We’re looking for someone who understands social media as both a creative channel and a marketing tool. Someone who can capture the life of a place, tell a clear story through visuals and keep the details organized from shoot planning to posting.
This role reports to the Social Media Director at NiceDay.
About NiceDay
NiceDay is a brand and place advisory working with commercial real estate and hospitality leaders across the Southeast. We help shape the strategy behind distinct, culturally relevant brands, experiences and communities, and then bring them to market with intention through brand marketing, social media, PR and earned influence. We make brands and places people love on purpose.
CONTENT CREATION & VISUAL STORYTELLING
Capture high-quality photo and video content for social media platforms across Reels, Stories and other organic social channels
Create content that brings real estate, hospitality and lifestyle brands to life online
Build shot lists in advance of content shoots with a clear understanding of client goals, content needs and brand direction
Lead and execute on-site content shoots approximately 1–2 times per month
Edit short-form video content using tools such as CapCut, Adobe Creative Cloud or similar platforms
Stay current on content trends, editing styles, platform behavior and creative tools
Maintain organized photo and video libraries for ongoing client use
Coordinate graphic design requests by developing clear creative briefs, communicating content needs and managing timelines and feedback with designers
SOCIAL MEDIA MANAGEMENT & EXECUTION
Manage social media content calendars, including advance planning, scheduling and publishing content
Write and optimize captions, hashtags, hooks, posting formats and cover images
Ensure all content aligns with approved brand voice, visual direction and client expectations
Monitor comments, tags, messages and engagement opportunities while supporting timely, brand-appropriate community management
Identify user-generated content opportunities and relevant local engagement moments
Maintain consistent posting and account activity across platforms
CLIENT COORDINATION & REPORTING
Participate in bi-monthly or monthly client strategy calls, depending on account needs
Be available during standard business hours for client calls, content planning and occasional events, with flexibility for limited evening or weekend work based on client needs
Comfort attending occasional evening or weekend events for content capture
Support the creation of client-facing agendas, content plans, strategy decks and performance reports
Present or speak to organic social performance metrics with confidence and clarity
Communicate professionally with clients, internal team members and creative partners
Flag content opportunities, account needs and performance trends to the broader NiceDay team
Work within NiceDay’s established systems, processes, timelines and communication standards
Stay organized across multiple deadlines, content needs and client deliverables
Experience with collaborative tools such as Slack, ClickUp and Canva preferred
PROCESS, TOOLS & TEAM INTEGRATION
QUALIFICATIONS
3+ years of experience in social media content creation, social media marketing or digital content production
Photography experience preferred, with a portfolio demonstrating strong visual storytelling ability
Strong short-form video capture, editing and organic social content management experience
Familiarity with Instagram, TikTok and Facebook, including platform-native content formats (e.g. Reels and Stories)
Understanding of organic social performance metrics
Strong communication, organization and time management skills
Ability to work independently while staying aligned with team processes
Must be based in the Raleigh-Durham area
NICE-TO-HAVE
Experience with real estate, hospitality, retail and/or lifestyle brands
Experience using Adobe Creative Cloud, CapCut, DJI equipment, microphones or other content capture tools
Experience with Meta Business Suite, Later, Sprout Social or similar scheduling and analytics platforms
Basic understanding of client reporting and presentation-building