LINEA
The Details
Linea is South End’s newest high-rise showstopper bringing high design, high-profile amenities & high expectations to Charlotte’s rental scene.
As one of the most luxurious apartment communities in the city, the goal was simple: drive awareness, generate buzz & lease it up. We crafted a social media and PR strategy designed to position Linea as the new South End standard—refined, aspirational & completely unmatched.
Alongside PR, influencer outreach & strategic activations, we worked to establish Linea as a lifestyle brand and a true centerpiece of South End living.
SERVICES
Social Media, Photography & Styling, Content Creation, Photography, Public Relations, Micro Events
Social Media
We designed Linea’s social media feeds to reinforce their positioning as South End’s new standard of luxury living—elevated, aspirational & unmistakably high-end. From custom curated content to lifestyle storytelling, every post is crafted to reflect the building’s prestigious blend of design, amenities & location.
Results
Time Period: October 1st, 2024 - June 1st, 2025
Followers: 1,121
Follower Growth: 1,022
Growth Rate: 1032%
Average Engagement Rate: 6.71%
Total Engagements: 8,176
Average Reach: 581
Total Reach: 121,824
Total Shares: 1,386
