// BRANDING SOLUTION

We were asked to help Rookie bring their vision of creating an easier path to wellness for all women to life. After months of discovery and research, we created a modern, feminine and youthful brand featuring a sans serif font that offered just the right amount of personality and edge. Once the branding was flushed out, we started designing packaging for their full line of supplements.

// PACKAGING SOLUTION

We set out to create packaging so beautiful that women would want to display them in their homes. To do so, we left appropriate amounts of negative space which allowed the color palette and typography to shine resulting in packaging vessels that feel airy and modern with touches of elegance.

We carried this thought process and execution through to each additional deliverable and continue to support the brand as it forges forward toward its goal of changing wellness for the better.

// SOLUTION MEDIA AND CONTENT CREATION

Social media is a powerful extension to any brand and helps establish an emotional connection with its audience. With Rookie, we wanted to capture and create content that is educational, engaging, and relatable by utilizing brand assets to drive a Rookie community.