Want to build brand equity? Focus on building strong customer relationships.

Your relationship with your customers is the foundation of your brand. For long-term success, you’ll want to build solid long-term relationships.

There’s no question that e-commerce changed the game when it comes to how we shop. But there’s still something about going into a physical store that makes people feel more confident in their purchases.

Have you ever googled a question, and then clicked on a blog post or article from a brand you recognize to find the answer?

If you answered “no,” we have questions…

Maybe you were looking up how to choose the best running shoes, or resume writing tips, or what is content marketing, anyway?

From the constantly evolving competitive landscape to the vast array of marketing platforms available today, getting your customers to notice you and your messaging isn’t an easy task.

With over half of the world currently on board and an estimated 4.41 billion users worldwide by 2025, social media is THE marketing platform for businesses around the world.

Because of that simple fact, so many brands are crowding the social media scene right now, making it a challenge to know how to stand out and engage with your audience.

That’s where social media content creation comes in.

You’re on the hunt for the perfect pair of running shoes.

A quick search on Google presents you with countless options to choose from, but how do you decide which pair to buy?

If you’re anything like the average customer, your next step would be to read innumerable online reviews of brands and products and likely phone a friend (or two) to ask for recommendations.

In just 15 years, our attention span has decreased by nearly 33% from 12 seconds to 8.25 seconds.

As attention spans continue to decrease, businesses are faced with the challenge of finding new and unique ways of engaging their customers.

So…you’re in the market for creative marketing support but don’t know where to start.

The good news is that we’ve got you covered.

Today more than ever before, customer satisfaction is key to long-term business success.

An astounding, 84% of companies report that revenue increases accordingly when they work to improve customer service.

While there are many factors that contribute to a winning customer service experience, interaction is at the foundation of them all.

We’re not just talking how but where.

True or False:

Email is the first thing you look at when you wake up in the morning and the last thing you look at before going to sleep.

If you said true, welcome to 2021.

Fact: social media is here to stay.

In 2020 alone, nearly half of the world was on social media.

As technology becomes more accessible, analysts expect user growth to continue to grow. By 2025, we can expect nearly 4.41 billion users worldwide.

For business owners that means two things:

1. You better be on social media.

2. You need to have a gameplan.

Whether you’re just getting your feet wet or have been around the block a time or two, we’ve got your back with tips to set your gameplan in motion.

Take a second to think of your favorite snack brand. What makes that brand identifiable?

Now ask yourself if you would be able to identify a new product launched by that same brand.

If you answered ‘yes’, then their marketing department has a brand style guide.

Overwhelmed, frustrated, annoyed…when it comes to social media and running a business you’re not alone if you feel this way.

Today, more than ever before, social media and business growth (or decline) go hand-in-hand. So much so that if your business isn’t on social media, it won’t be in business for long.

Having difficulty getting in front of an audience? Get your brand on social media right now.

Let’s quickly take a trip down memory lane: Great Branding Matters.

From making you more memorable to inspiring communities and improving employee retention (among many other benefits) - when done right, great branding delivers results.

Why?

Because your brand’s identity is the essence of your who you are.

The world of marketing is a constant and never-ending struggle to gain the attention of your audience.

Each day, consumers are exposed to upwards of 10,000 advertisements.

Yes, you read that right—10,000 advertisements per day.

It’s no wonder that many small businesses struggle to stand out and find new customers.

While there are many tactics of breaking through this noise, copywriting is one tried and true method bound to help.

Let us make a bold statement today.

Packaging design is as important as the product itself.

On its surface that might sound crazy, but this is a sentiment shared by businesses around the world that have built successful brands.

We’re not much for assuming, so given the fact that you are here, you must know exactly how important great branding is and why it matters to your business.

Great branding separates good businesses from great ones.

Branding, branding, branding. If you’re new to the business, you’ll hear this word thrown around like confetti during Mardi Gras.

Odds are, you may only understand a fraction of what it really means…

If I say branding, you say: Designing a logo.

For most people, it stops there but branding is so much more than the act of designing a logo. Like the golden arches, a unique logo is vital to communicate your brand to your customers but a logo is not a brand nor is it an accurate representation of branding.

So, what is branding?