A Modern Cocktail Parlor.

Chief’s is an upscale, modern cocktail parlor that’s reintroducing the art of cocktail hour with elevated concoctions, first-class service and a uniquely homey atmosphere. But more than that, it’s an ode to Bob Peters’ father (who went by “Chief” to his grandkids).

We worked with Bob and the Built On Hospitality team to design a brand that reflected the heart and soul of its namesake, while delivering an elevated cocktail experience in NoDa.