MAC’S SPEED SHOP
The Details
Since 2005, Mac’s Speed Shop has been firing up the smoker & turning up the volume, slinging award-winning BBQ, craft beer & live music across the Carolinas. With nine locations & nearly 20 years under their belt, they came to us looking to stay sharp in a fast-moving market with fierce competition.
We delivered a fresh new social media strategy built to drive engagement, spotlight their crave-worthy menu & reflect their edgy, no-BS brand. From content creation & photography to PR, influencer marketing & micro events, we’re helping Mac’s stay plugged in & top of mind, fueling their next chapter.
SERVICES
Social Media, Photography & Styling, Content Creation, Public Relations, Micro Events, Influencer Marketing
Social Media
For Mac’s, we aim to bring their bold, no-frills brand to life across every social post. We use their feeds to spotlight their delicious food & drinks, weekly specials & community events—creating content that’s engaging, on-brand & impossible to scroll past.
Results
Time Period: October 1, 2024 - June 1, 2025
Followers: 13,815
Follower Growth: 1,148
Growth Rate: 9.06%
Average Engagement Rate: 4.68%
Total Engagements: 6,298
Average Reach: 633
Total Reach: 134,619
Total Shares: 779
BEFORE
AFTER
We take a community-first approach to PR for Mac’s, mixing traditional tactics with local activations & influencer outreach to keep the buzz going. Whether through media coverage, micro events or strategic partnerships, our goal is to keep Mac’s visible, relevant & connected to their communities.
Public Relations
The Charlotte Observer:
It’s cold outside, but some of Charlotte restaurants’ best chili can help warm you up.
Axios Charlotte:
Get it while it’s hot
WCCB Rising Tasty Tuesday:
Mac’s Speed Shop making Super Bowl parties easy
WBTV QC Life:
Super Bowl Dished at Mac’s Speed Shop
The Charlotte Ledger Podcast:
20 years of beer, bikes & BBQ, with Tony Salerno of Mac’s Speed Shop
Scoop Charlotte:
Where kids eat free in Charlotte
Queen City News Positively Charlotte:
Taste of the food and live performances at Mac’s Speed Shop
Unpretentious Palate:
Where to enjoy live music while dining in Charlotte
We regularly create unique experiences for local influencers that showcase Mac’s unique atmosphere & energy to drive greater reach & audience engagement.
