The Story of Mi Cariño
The Details
B-Side Hospitality came to us with a clear ambition: to create an upscale, intimate Mexican & Latin-inspired restaurant that would stand out in South End. We partnered with them at the early stages to name the concept and build a brand identity that feels intentional and atmospheric.
From brand voice and visual language to ongoing social media and PR, our work positions Mi Cariño as a destination dining experience — one where every detail invites guests to slow down, explore, and savor the story unfolding around them.
SERVICES
Naming, Branding, Messaging, Photography, Collateral Design, Social Media, Public Relations
Social media is where Mi Cariño’s world comes alive. We use cinematic visuals, evocative copy, and story-driven moments to translate the in-restaurant experience into a feed that feels immersive and magnetic.
Our approach blends moody photography, intimate video, and a distinct narrator-style voice to highlight the food, mezcal program, and atmosphere—while reinforcing Mi Cariño as a destination rooted in discovery, romance, and creative expression. The goal is simple: build emotional connection, spark curiosity, and make people want to step inside the story for themselves.
Social Media
From the outset, our PR efforts have focused on shaping perception and establishing Mi Cariño as a cultural destination in South End and beyond.
We took a layered, intentional approach, combining strategic media outreach with experiential moments that reflect the brand’s cinematic sensibility and soulful hospitality. From thoughtful press placements and curated previews to influencer partnerships and cultural collaborations, our work builds credibility, drives anticipation, and reinforces Mi Cariño’s role as a must-visit for diners, cocktail seekers, and creative explorers alike.
