FREEMOREWEST
The Details
FreeMoreWest is an emerging business district in Charlotte’s west side, built on a foundation of local culture, creativity, and community. With a growing mix of restaurants, shops, and businesses, the area is quickly becoming a destination for those looking to connect, explore, and support local.
We were brought on to craft a brand identity that would position FreeMoreWest as a thriving hub—one that attracts foot traffic, supports the district’s businesses, and creates a sense of place. The result? A dynamic, inviting brand that captures the energy of the neighborhood while honoring its deep roots.
SERVICES
Brand Strategy, Visual Identity, Brand Voice & Messaging, Collateral Design, Website Design, Signage
FREEMOREWEST: THE HEART OF CHARLOTTE’S WEST SIDE
Welcome to FreeMoreWest—a hub of local culture, community and creativity that blends the spirit of innovation with laid-back charm. A place built for connection and belonging.
Named for its anchor point at the intersection of Freedom Drive and West Morehead Street, FreeMoreWest encompasses several historic west-side neighborhoods, including Wesley Heights, Seversville and Enderly Park. Its commercial district—an evolving center of local innovation and development—centers around Morehead Street, Thrift Road, Jay Street, Berryhill Road and Tuckaseegee Road. Here, you’ll find a collection of local haunts, from iconic, established businesses to fresh new spots, with every corner offering a unique story.
Conveniently located just outside Uptown, FreeMoreWest offers space to connect, keep it real and enjoy the best of Charlotte’s local scene. Whether you're grabbing a freshly brewed coffee on your morning stroll, catching up with friends over dinner or unwinding with a post-work yoga session, FreeMoreWest is where life happens.
DEEP ROOTS. MODERN SOUL.
Though FreeMoreWest is alive with new opportunities, it’s far from a new neighborhood. Rooted in a deep history that stretches back over a century, this area has always been a cornerstone of Charlotte’s West Side. Today, it honors that legacy while welcoming new growth.
Whether you’re a longtime local or just passing through, come as you are and experience what makes this area truly
special. Discover your West Self in FreeMoreWest.
