The Improper Pig
The Details
After more than a decade in Charlotte, The Improper Pig had earned a loyal following — but its brand no longer reflected the bold, high-energy experience behind the food.
We led a comprehensive brand refresh from the inside out: complete with visuals, brand voice and messaging that leans fully into Improper Pig’s playful irreverence and inclusive spirit. The result is a cohesive, confident brand that owns its Asian-BBQ fusion roots and sets the tone for its new flagship in Plaza Midwood — vibrant, craveable, and unmistakably improper.
SERVICES
Brand Strategy, Branding, Messaging, Photography, Social Media, Public Relations
Social media is where The Improper Pig’s flavor-forward personality shows up loud and clear.
The goal is simple: stand out, spark appetites and keep the brand top-of-mind in Charlotte’s dining scene.
We built a cohesive, scroll-stopping presence that leans into bold visuals, craveable food photography and a witty, welcoming voice that captures the brand’s rebel charm. From behind-the-scenes smoker moments to saucy menu spotlights and community-driven content, every post reinforces what makes Improper Pig different: wood-smoked meats, Asian flair, and zero interest in playing it safe.
Social Media
We kicked off our PR efforts to support The Improper Pig’s next chapter: a vibrant brand refresh and the opening of its new Plaza Midwood flagship — with sustained visibility beyond launch.
We’re working to reshape perception and reinforce the restaurant’s place as one of Charlotte’s most distinct barbeque concepts. Through targeted media outreach, refreshed brand storytelling, launch announcements and ongoing local engagement, we’re driving consistent coverage and renewed buzz around the brand.
Public Relations
The Charlotte Observer:
‘Positively Improper’ barbecue joint open new Charlotte location
Charlotte Business Journal:
Local BBQ restaurant has changes in store for new Plaza Midwood location
CLT Today:
The new restaurant’s flagship will be designed like a lively backyard barbecue, serving smoked meats, Asian-inspired specialties and more.
The Charlotte Observer:
Local barbecue restaurant opens flagship in Plaza Midwood
South Charlotte Weekly:
The Improper Pig opening flagship restaurant in Charlotte
